News
e work strictly together with the School Laboratorio Idee of Master Carmelo Antonuccio (www.laboratorioidee.it). Ideas in practise!
Together with Master Antonuccio and his staff we like to drive the attention of the new artists on packaging and decoration. Master Antonuccio is one of the best “thinkers” in our field crating a new art inspired by nature.
CARMELO ANTONUCCIO - curriculum vitae
Born in Milazzo, Messina on 7 February 1944. At the age of 14, together with his mother, opened the first florists in Milazzo. In 1965, obtained a diploma in accountancy.
In 1967 the shop became part of the Interflora group.
At the start of the 1970s he participated in the first floral art course held in Italy, at Minoprio vr, by the Germans Basilea and Grunberg.
In 1976, was one of the founding members of the Italian Professional Florist’s movement – Il Gruppo Fioristi Lombardi.
In 1979, along with five other colleagues, Founded the first school of floral technique in Italy – Federfiori – where he held the position of teacher.
Until 1995 was a member of the National Federation of Florists and was also national advisor.
From 1980, he was the judge for some of the most important competitions in floral art.
At the beginning of the 1980s and for the following ten years, he taught at the best horticultural schools in Spain – Madrid and Alcobenda.
In 1983, became the national advisor for Interflora Italia.
From 1988, thanks to a master’s and conventions and seminars all over the world, was vice president of Interflora until 1993.
In 1986, he became an international judge of floral art.
From 1986 until today, he holds the position of president of ASCOM Milazzo (me).
In 1985, was a founding member of VIFLOR (trade fair with headquarters in Messina).
In 2002 became the technical consultant of VIFLOR.
Has reached goals and won prizes in many shows and competitions.
In 1986, in Giarre (me), won the silver Garofano.
In 1989 reaches the pinnacle of his career representing Italy in the World Cup Competition of Floral Art, in Japan.
In 1990 is part of the “Mode Future” group in Detroit, Studying the latest techniques and styles.
Has taught in some of the most important floral art schools around the world – Madrid, Valencia, Taiwan, San Francisco, Tokyo, Canton and Moscow.
Thanks to his intuitive and creative qualities, is much sought after by the most important international companies in the sector. He chose Il Rustico Spa, with its headquarters in Hong Kong and factories scattered all over Asia in China the Philipines, Taiwan, Indonesia and Thailand. Here he was creative director until 1993, travelling the world for research and consultation word as well as holding stages and meetings.
From 1994 until 1995 held the position of artistic director and product sales person in Form Art Company ltd, again with headquarters in Hong Kong, holding demonstrations for the biggest world importers :California, Florida, France, England, Lebanon, Spain, Germany and Italy.
Stand decorator in the most important world fairs: including Nuremberg, Miami. San Francisco, Los Angeles, Canton, Frankfort, Paris, Istanbul and Hong Kong.
Twenty years experience, reaching maturity in the Orient, complete the frame which unite the rules and concessions of the West and plays them off against the harmony of the East. He feels the need to create new directions.
VINCENZO ANTONUCCIO - curriculum vitae
Vincenzo grew up breathing in the experiences and ideas of his father, who understood the sacrifice and perseverance needed for this work. So, on reaching the age of 18 he is put to the test and sent on his first working experience – decorator in the floral section of Flowerscene, an English company of world importance.
In this period away from his family he lived a new reality which enabled him to understand things from a cultural aspect and then interpret them. These distractions combined with the weight of his father’s name were the conditions necessary for professional growth and have helped him to find his own personal style, different from that of his father whom he could never have competed with. His creative drive, inherited from his father, combined with his commercial know how has helped him reach managerial status at a young age. Creativity becomes professional capacity on one hand and organizational capacity on the other.
The major points which characterise his career are:
1994 Showroom in London for Flowerscene.
1995 Stand at the Frankfort fair.
From 1995 on he assists his father in the foundation of Scuola Laboratorio Idee . Where he organises and manages the courses.
From 1999 on he is responsible for marketing of the company Antonuccio distribuzione.
2000 Showroom in Como for Galvas Spa.
2002 Showroom in Voghera for Emsiei srl.
2003 Stand at the Milan Fair and Showroom for Emsiei srl.
2004 Stand at the Milan Fair and Showroom for Emsiei srl.
2005 Stand at the Milan Fair and Showroom for Emsiei srl.
2005 Showroom in Pavia for Flor Idea.
2006 Stand at the Frankfort Fair for Italpak.
2007 Stand at the Frankfort Fair for Italpak
2007 Stand at the Milan Fair for Emsiei srl.
2008 Stand at the Frankfort Fair for Italpak
2008 Stand at the Milan Fair for Emsiei srl.
He has also held various demonstrations in floral art in many Italian cities, such as Sanremo, Desenzano del Garda, Pieve S. Stefano, Roma, Benevento, Lucca, Lamezia Terme, Ercolano, Arezzo, Viterbo.
In 2004 was responsible for Progetto Laboratorio Idee.
From 2005 is the consultant for the products of Emsiei srl .
Decorative packaging, Gift Wrapping, Flower Wrap
via G. Ansaldo, 1 - 47100 Forli' - Italy
tel +39
0543.782020 - fax +39 0543.782294 info@nuovaitalpak.com
p.iva 0
0376400404